Good Monk as Seen on Shark Tank Season 4

March 7, 2025

You must have seen Good Monk in Shark Tank season 4, who won the hearts of Sharks with their innovative product. But what is Good Monk? Who are the founders of Good Monk?

Let’s find out everything about Good Monk, as seen in Shark Tank season 4, in this blog.

Who Are The Founders of Good Monk?

The founders of Good Monk are the dynamic duo Amarpreet Singh Anand and his wife Sahiba. Their shared passion for providing nutrient-rich food for their kids led them to create a brand that is all about creating a real difference in parents' lives.

Amarpreet spent over two decades redefining innovation and strategy across global giants like Diageo, Mondelez, and Cadbury. He has an impressive track record of driving game-changing ideas; such as leading a team that made Mc Dowell’s No. 1 to become “World’s biggest whisky brand” or beloved brands like Cadbury 5 Star and Gems into market sensations. Amar is no stranger to bold challenges.

Now, with Good Monk, Amar and Sahiba have channelled their expertise and passion into making everyday nutrition effortless.

What is The Story of Good Monk?

Parenting is such a joyful and enriching journey, but no one can take away from the fact that it has its own share of challenges.

This sentiment is very well known to Amar and Sahiba; founders of Good Monk.

Like countless parents, both of them were frustrated by watching their boys gravitate toward junk food while ignoring the nutritious meals.

As a matter of fact, 80% of Indians suffer from issues like hidden hunger and micronutrient deficiency.

But Amar and Sahiba were hell-bent to turn tables.

Inspired by their desire to make a difference, Amar decided to leave his settled and high-paying job as Chief Innovation Officer at Diageo India to embark on a mission to create impactful solutions for modern Indian families.

The couple found their inspiration in the ingenuity of Indian mothers who have mastered the art of “smuggling” nutrition into family meals.

Be it an extra dollop of desi ghee on roti or finely ground veggies and dry fruits mixed into curries, Indian moms know how to sneak in the goodness.

This is how The Good Monk was born.

This brand is built on the promise of “Smuggling Daily Nutrition.” The idea was simple yet revolutionary: to create products and mixes that are loaded with nutritive goodness and are super easy to incorporate into everyday meals without anyone realising it.

What is the Good Monk Nutrition Mix?

Once their flagship product, The Good Monk Nutrition Mix was launched, there has been no looking back ever since.

It took them 15 months to make the Nutrient mix, which got them the deal in Shark Tank season 4.

The Good Monk nutrient mix is packed with essential micronutrients and can be added to a variety of foods and beverages like curries, milk, noodles, desserts, etc.

But The Good Monk is more than a brand; it’s a movement that promises to help every family strive for better health.

As the Good Monk family grows, so does their dream. With their ingenious products, the brand stands as a beacon of hope for families across India and gradually across the globe.

Good Monk’s Shark Tank Story

Behind Good Monk’s whimsical pitch was months of hard work and an unshakable vision. Amar and Sahiba are not just entrepreneurs but parents who truly understand the struggles of modern households.

They came prepared with everything the sharks love: undeniable market potential, a clear mission to tackle Hidden Hunger and a product born out of real consumer needs.

For the pitch, Amar transformed into a quirky nutrition genie, while Sahiba played the role of every parent’s alter ego; a frustrated mom struggling with her kids’ unhealthy eating habits.

At Sahiba’s behest, the Genie came up with a solution of The Good Monk’s Nutrition Mix which is truly a magical way to “smuggle” essential nutrients into everyday meals without anyone noticing.

The creative storytelling immediately struck a chord with the sharks, resonating deeply with parents everywhere. For Vineeta Singh, it was a relatable, heartfelt mission that earned her investment.

How Has the Shark Tank Experience Shaped Good Monk’s Journey?

Good Monk’s journey began with a mission to solve the nutrition challenge for families, and after Shark Tank funding, the vision has only grown stronger.

Looking ahead, the brand’s goal can be elucidated through the following points:

Touch 1 Crore Households

In the next five years, Good Monk aims to impact the lives of 1 crore families through clean, easy-to-use nutrition solutions.

Become One Of The Top 3 Trusted Nutrition Brands

Good Monk is committed to building trust through efficacy, transparency, and quality products. With Vineeta’s backing and our unrelenting commitment to excel, we plan to establish ourselves as a leader in the nutrition industry.

Make A Meaningful Impact On a Global Scale

Good Monk believes that better nutrition leads to better lives. For the brand’s prognosis, a global impact in terms of bridging nutritional gaps is definitely on the cards.

Parting Words

No matter if you are an entrepreneur, a customer or a student, it’s impossible not to be inspired by Amar and Sahiba’s unwavering determination to create something truly meaningful.

From leaving behind lucrative careers to turning personal parenting challenges into a mission for change, Good Monk is a testament to what passion and purpose can achieve.

As Amar beautifully puts it, “It’s not just about creating products but about delivering solutions that work.” With every mix they craft, they are empowering families to live healthier, happier lives. With all the love and appreciation that this brand is getting, it won’t be wrong to say that the future is bright, and the best is yet to come!

FAQs on Good Monk

1. Who are the founders of Good Monk?

The founders of Good Monk are Amarpreet Singh Anand and his wife Sahiba.

2. Who is Amarpreet Singh Anand?

Amarpreet Singh Anand is the founder of Good Monk. He appeared as the Genie in the Shark Tank season 4 episode.

3. Who is Sahiba in Shark Tank?

Sahiba is the founder of Good Monk and the wife of Amarpreet Singh Anand. She appeared in Shark Tank season 4 with her brand Good Monk.

4. What is the educational background of Amarpreet Singh Anand?

Amarpreet Singh Anand is an IIM-Calcutta alumnus. He has done his B.Tech from the IIT-BHU campus.

5. Who is the CEO of Good Monk?

Amarpreet Singh Anand is the CEO and founder of Good Monk.

6. What inspired the creation of Good Monk?

When Amarpreet and Sahiba became parents, they realised that it was very important to give nutritious food to their children. However, kids generally don’t like eating vegetables and nuts, and it was a challenge for them.

This gave birth to the idea of ‘smuggling nutrients’ into their foods, which led to the creation of Good Monk.

7. When was Good Monk founded?

Good Monk was founded in October 2021.

8. Who invested in Good Monk during Shark Tank, and what was the deal?

Vineeta Singh invested in Good Monk in the Shark Tank season 4.

9. Who is Vineeta Singh?

Vineeta Singh is an Indian entrepreneur, CEO and co-founder of Sugar Cosmetics. She is one of the most popular and loved sharks from the Shark Tank, who has consistently appeared in all 4 seasons.

10. Why did Vineeta Singh invest in Good Monk in Shark Tank season 4?

Vineeta Singh loved the Good Monk nutrition mix, as she could relate to the struggle of giving her kids nutritious food. The product really impressed her, and it got Good Monk funding from Shark Vineeta Singh.